The Milk Has Turned Against Us

Visual identity for the 2019 Goldsmiths Design Degree Show, themed around Object Orientated Ontology. The identity’s concept revolved around a 3 x 6m white banner  a scaled-up, visual representation of a blank sheet of paper, or digital art board, which was carried through Peckham and filmed with a drone, with the resulting film used as the exhibition promo.
      The simple yet bold visual language used throughout the exhibition material, from posters to publications, served to further the idea of non-human agency; highlighting the individual form and weight of graphic design elements. The four day exhibition was accompanied by a book, designed and produced by my publishing platform Midge Press.

LogoArchive Issue 7

Since 2018 I’ve been supporting Richard Baird, founder of BP&O and LogoArchive, in producing visual and editorial concepts for the print edition of LogoArchive, a quarterly zine dedicated to mid-century logos and design writing.
As designer and collaborator of LogoArchive Issue 7, I was responsible for adapting the publication’s succinct minimalist style to the issue’s textile-related theme by, for example, typesetting Jack Self’s article as a frayed fabric. My own article published in this edition used the idiom of “losing the thread” to urge designers to get lost in the creative process, as this can lead to unexpected ideas.

Umbruch 2.0

A research project examining the transitory nature of today’s societal values through the demolition process of the Brutalist Welbeck Street Carpark; questioning which ideals are erased and what comes in their place.
     The investigation took the form of a conversation with the local community and manifested publicly as two site-specific galleries displaying poetry and photographs taken in collaboration with Jo Underhill. The subsequent print publication is a collage of essays, interviews, notes, and photography.

Piff, Peng, Roll Through

A zine investigating the linguistic diversity of South East London and the architecture through which it resounds. The RISO printed publication features interviews, an essay on and glossary of Multicultural London English terms compiled with the help of children and teenagers living in this area. Interwoven with scans of archive material, the zine’s high-gloss inserts are a haptic and visual reference to the original estate promotional brochures.

The Ghosting of Anne Armstrong

Design and illustration for the book cover of The Ghosting of Anne Armstrong by Michael Cawood Green, the first novel to be published by Goldsmiths Press. The design is derived from three main concepts present in the story: first the idea of ‘ghosting through’, second the multilayered narrative, and third Anne Armstrong’s fate as dictated by the socio-historical context.
     Analogue and digital techniques are used to manipulate and distort the image, encapsulating the distortion of Anne’s own story within the book. Layering scans of the original transcripts and my own face create an eerie, unsettling image, which, together with the dark green colour palette, show
a figure materialising out of the dark, as it is told in the story.

© 2020 Maria Elges